Iro Tea · Vol. I · The Cup

Specialty tea,
brewed for everyone.

A San Diego–based tea house pouring high-mountain Taiwanese oolongs and ceremonial-grade Uji matcha at certified farmers markets across the region. Honest pricing, honest leaves, brewed with research-grade rigor.

Format
Pop-up
Sourcing
Taiwan · Uji · Fujian
Method
R&D-driven
Service
Markets · Catering
Iro Tea — hot tea being poured over ice at the market
The pour · hot over ice fig. 1
§ I · About

Making specialty tea
truly accessible.

We started Iro Tea on a simple but uncommon belief: specialty tea should be for everyone — not just those with six-figure salaries or the academics writing for niche tea journals.

“Specialty tea with integrity, brewed for all and not the few.” — our founding tenet

Our menu celebrates both the depth of tradition and the simple bliss of daily enjoyment. From rich, high-mountain oolongs to vibrant ceremonial-grade matcha lattes, we craft each drink with care — testing dozens of farms for each tea, micro-tuning our water mixtures to encourage the expression of every subtle note, and dialing in ratios and steep times to bring out the soul of each origin.

All our offerings are priced with love for people — not the elasticity of the market. Some shops charge well over $6 for a cup of tea. Others cut corners to keep prices down, relying on syrups to mask low-quality leaves. We do neither.

№ 01
Honest leaves

High-mountain Taiwanese oolongs and ceremonial-grade Uji matcha — sourced direct, never masked by syrup.

№ 02
Honest prices

A specialty cup that respects your wallet. We price for daily drinkers, not collectors.

№ 03
Honest process

Remineralized water, blind tastings, calibrated screening protocols. Our R&D is on the record.

№ 04
Honest service

We meet you at the market, mid-stride. No reservations, no pretense — just a really good cup.

§ II · Research

A specialty cup is built
on open work.

Behind every drink is a small archive of blind tastings, water-chemistry experiments, and source comparisons. We publish the methodology so you can taste what we taste.

Report No. 01 · Apr 2026

A Blind Survey of Eleven Matcha Specimens

Nine first-flush and two second-flush matcha samples, blind-coded and tasted in the usucha format by a calibrated two-rater screening protocol across four sessions. Each specimen graded across six sensory dimensions on a five-point scale.

11
Specimens
30
Tastings
6
Dimensions
Read the report

Latest in an ongoing series — twelve matchas in milk is now in the archive. Browse all R&D reports →

§ III · Find Us

We meet you
at the market.

We're honored to serve at certified farmers markets across San Diego County. Come say hi, sample a cup, and see how seriously good tea feels at a stand that meets you mid-stride.

i.
Oceanside Sunset Market
Thursdays 5:00–9:00 PM
North Coast Hwy 101 Oceanside, CA
Directions →
ii.
Cardiff Farmers Market
Saturdays 10:00 AM–2:00 PM
Cardiff Town Center Cardiff-by-the-Sea, CA
Directions →

Schedules can shift seasonally — confirm via Instagram @iro.tea before you head out.

Festivals & Events

Pop-ups, festivals, brewery collabs.

From Carlsbad Village Faire to Adams Avenue, we travel for the right occasion. Follow along for the seasonal calendar.

Catering & Private

Awards ceremonies, weddings, offsites.

Caffeine-free menus, dairy-free options, and ceremonial-grade matcha service available for private events. Inquire below.

§ IV · Contact

Say hello.

Catering inquiries, market bookings, wholesale, press, or just a really good question about tea — we read every note.

Instagram
Catering & Wholesale
Based In
San Diego, California

§ Send a note

Tell us what you're looking for.